La Repubblica defines us as the king of cashmere
We are proud to show you the article that came out today in "La Repubblica" which tells a little about what we have been doing with passion for years!
We report the complete article below:
Try selling a cashmere sweater for 10,000 euros. Franco Fredducci, the owner of "Il Borgo Cashmere" in Borgo San Lorenzo, does it regularly. He sold the last one to a size 62 lady, belonging to an Arab royal family. But these are not things that happen by chance.
"The company was opened in 1949 by a woman, my wife's mother, and today it has over 50 people, 24 employees in the company and about thirty home workers, to whom we pay contributions" says Fredducci.
Who at 53, despite the title of "king of cashmere of Borgo San Lorenzo", is now trying to conquer Florence. Opening in September the first store in via Tosinghi: "It is our first point of sale. We certainly do not intend to challenge Gucci or Hermès but it will be a living store, a store-laboratory where not only is it sold, but also produced. Because it is the transformation that makes the garment unique", says Fredducci.
How do you get to the podium? "With a lot of research and creativity. In the materials and in the packaging of an artisan product, handmade and made to measure, capable of seducing even a 20-year-old girl", claims the king of cashmere from Mugello. "You don't get there with advertising, ours was a door-to-door job, done by word of mouth. That's how we won over Arab and American customers" he adds. With highly professional teamwork. "That cashmere sweater had a mink fur and hand-made leather stitching. Something like 30-40 hours of work. The result of the group 90% made up of women that we assembled" says the owner of Borgo Cashmere.
"Our workers are our true wealth. In the end, our choice not to leave Italy for Eastern Europe in the 1980s like many others did, paid off. Because the first necessity of an artisan company is training," says Franco Fredducci. In September, immediately after the summer break, his company will hold a 900-hour course recognized by the Region. "Time is against us, we need to train quickly. But if we do it, our future can only be bright, because we can create unique products that no one else on the market makes."
"Borgo Cashmere" is not only cashmere though "We produce clothes and many things for children too, including double blankets for newborns". Maybe socks for the business class of a major airline. But also crossing over into furniture, since they have made furniture and interior lamps. Obviously not for all budgets... They are refined and excellent products that, however unpleasant and not very politically correct it may seem, have an increasingly good market.
