The Grand Prix of the Principality of Monaco has been an institution since 1929 in the racing world and perhaps the most glamorous event in the sporting universe in general. Thanks to a partnership with Gootickets, the leading ticketing portal since its foundation in 1985, Il Borgo Cashmere was the protagonist of the Monaco weekend. There was also its inseparable Nestore, the teddy-bear that has become the added symbol of the Mugello company.

This can be seen as another important step towards the internationalisation of the brand, an increasingly clear and marked desire that is highlighting this phase of growth.

In fact, as one of the greatest Formula One drivers of all time, Gilles Villeneuve, used to say, "if you want to reach the limit, meanwhile you have to go beyond it".